Press & media kit

Everything a journalist or researcher needs, in one place.

Fact sheet, three lengths of boilerplate, founder bios, brand basics and a direct press contact. If you’re writing about the agency, the AIiPaaS product, or the wider Patchworks partner ecosystem, start here. For anything you can’t find on the page, email contact@ecirql.com and a person will reply within a working day.

At a glance

Fact sheet.

Legal name
Cirql Works Ltd
Trading name
eCirql
Company number
16173373 (England & Wales)
VAT number
GB 483 3727 67
Founded
2024
Headquarters
Manchester, United Kingdom
Classification
Ecommerce integration consultancy
Accreditation
Certified Patchworks Partner Agency
Service area
UK, EU, North America, Australia
Engineering team
Senior-led, founder-run
Platforms integrated
114 across ecommerce, ERP, WMS, PIM, marketplaces, marketing, returns, accounting, helpdesk and data
Published integrations
45 platform-to-platform combos with flow diagrams and timelines
Named clients
14 across four continents
Product
PatchBuddy.ai, the world’s first AIiPaaS, in production since January 2026

Boilerplate

Three lengths. Copy any one verbatim.

Cleared for reuse without amendment in articles, press releases, partner-network listings, conference programmes, speaker bios and similar. British English. No marketing verbs.

Short, one sentence

Cirql Works (trading as eCirql) is a UK-based Patchworks Partner Agency, NetSuite consultancy and AI enablement partner. Builders of PatchBuddy, the world’s first AIiPaaS.

Medium, one paragraph

Cirql Works (trading as eCirql) is a UK ecommerce consultancy headquartered in Manchester. Founded in 2024 by Gavin Hanson, formerly Principal Engineer at Patchworks for five years. Certified Patchworks Partner Agency, NetSuite consultancy and AI enablement partner, with the same engineering team across all three. Built and operates PatchBuddy, the world’s first AIiPaaS (AI Integration Partner as a Service), in production since January 2026.

Long, full release

Cirql Works (trading as eCirql) is a UK ecommerce consultancy and certified Patchworks Partner Agency, headquartered in Manchester. Founded in 2024 by Gavin Hanson, formerly Principal Engineer at Patchworks for five years and co-founder of Cylo Limited, a Docker orchestrator acquired in 2020. The agency operates across three delivery practices with the same engineering team: Patchworks integration, NetSuite consultancy, and AI enablement. Cirql Works built and operates PatchBuddy, the world’s first AIiPaaS (AI Integration Partner as a Service), in production since January 2026 and licensed to other Patchworks agencies and customers. The company is founder-led and deliberately small. Senior engineers run every client engagement end to end; there is no offshoring layer between the agent on the discovery call and the engineer writing the integration. Clients span the UK, Europe, North America and Australia.

Founders

Two named principals. Both available for comment.

For longer bios and career history, see the About page. For headshots, email contact@ecirql.com with the publication, deadline and intended use; we’ll send web and print-ready files within a working day.

Founder & Principal Engineer

Gavin Hanson

Founder of Cirql Works. Five years as Principal Engineer at Patchworks before founding the agency. Previously co-founded and was COO of Cylo Limited, a Docker orchestrator that pre-dated Kubernetes and was acquired in 2020. Architect and technical lead on PatchBuddy.

Available for comment on: Patchworks platform and partner network, AIiPaaS, AI agents in production engineering work, ecommerce integration architecture, NetSuite integration, starting and selling a venture-backed engineering company.

Operations Director

Charlie Hanson

Operations Director at Cirql Works. Runs the day-to-day: accounting, scheduling, customer liaison and the scaffolding that keeps the engineering side focused on shipping. Two decades across the corporate and educational sectors, including time at Severn Trent. Founded her own apparel brand in 2025 alongside her role at the agency.

Available for comment on: founder-led professional services operations, husband-and-wife small business, running alongside an independent apparel brand, scaling without losing senior-led delivery.

Brand basics

Palette, typography, naming and the brand bar.

The visual system is deliberately small. A typographic wordmark in General Sans, three brand colours and a distinctive 8px bar that frames the top and bottom of every page. For vector wordmark files, request a copy from contact@ecirql.com with your intended use; we send fitted files rather than a zipped archive of every format.

Palette

  • Cirql Blue #003366 Primary brand. Brand-bar anchor, headings on light surfaces.
  • Cirql Teal #00CCCC Accent. Interactive elements, CTA buttons, hover states.
  • Cirql Pink #FF3399 Highlight. Used sparingly for emphasis; right-third of the brand bar.
  • Deep Navy #00264D Dark surface background. Hero, CTA bands and primary nav.

Brand bar

An 8-pixel horizontal bar fixed to the top and bottom of every page on the site. Three solid blocks left-to-right: 50% Cirql Blue, 25% Cirql Teal, 25% Cirql Pink. The distinctive visual anchor of the brand and the easiest way to identify screenshots as belonging to Cirql Works.

Typography

  • General Sans Display & body. Variable weight, free licence via Fontshare.
  • JetBrains Mono Variable Monospace. Used for eyebrows, codes, technical accents.

Naming conventions

  • The legal entity is Cirql Works Ltd. The trading name is eCirql. Either is correct on first mention; subsequent references can use whichever reads better.
  • PatchBuddy is one word, capital P and B. Live at patchbuddy.ai. It is the product line, not the agency.
  • AIiPaaS is one word: AI Integration Platform as a Service. Pronounced like I-pass. PatchBuddy is described as “the world’s first AIiPaaS”.
  • The integration agency is a certified Patchworks Partner Agency. Patchworks itself is the iPaaS platform; wearepatchworks.com.

PatchBuddy

For coverage of the product, see PatchBuddy.ai.

PatchBuddy is a separately branded product from Cirql Works, live at patchbuddy.ai. It is the world’s first AIiPaaS: an AI agent that turns a natural-language brief into Patchworks process flows inside the customer’s account, end to end. In production since January 2026.

For PatchBuddy-specific press, demo videos, technical architecture and customer commentary, the canonical surface is the PatchBuddy site. For comment on the company that built it, this page covers the angles.

Press contact

One inbox, one working day.

Press, analyst, podcast and conference enquiries all go to the same place. A human reads every email and replies within a working day. Mention your outlet, deadline and the angle you’re working on; we’ll line up the right principal and any supporting material.

Phone
Available on email request; we don’t publish a switchboard.
Office
Manchester, United Kingdom. Remote-first; visits by arrangement.
Hours
UK office hours (BST/GMT). Out-of-hours via the retainer SLA for existing customers only.